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UMD Admissions Videos
DIRECT MAIL PIECES
UMD ADMISSIONS
Drafted content and design for admissions materials and collaborated on a new communications plan based on higher education data and value messaging. Worked to feature students from diverse backgrounds and areas of study. All photos were provided by the UMPR database.
2022-2023
BROCHURE
FINANCIAL AID GUIDE
Drafted content, organized, and designed an informative guide to financial aid for prospective students. For this process, I gathered internal and external financial aid pieces and worked with key stakeholders to create one piece that contained important information for students and guardians. Guides are used at tabling events as well as mailed to all first-generation prospective undergrads. All photos were provided by the UMPR database.
2022
BRANDING & CUSTOM ICONS
BULLDOG OAR 2023
Illustrated a series of icons representing what future bulldogs may experience in their future at UMD. Worked with partners across colleges to make sure that artwork was appropriate and representative. Continued with branding across all event items while also limiting color palette on external banners for UMD recognition.
2023
VIDEO & DIGITAL GRAPHICS
UMD ADMISSIONS SOCIAL MEDIA
Designed and planned various materials for UMD Admission's social channels. Most videos were used as paid digital advertising. All raw video content was courtesy of UMPR libraries and edits were done by me.
2023